How Mattioli Automotive Group Accelerated Luxury Sales

Mattioli Automotive Group (MAG), North America’s premier Ferrari dealership, operates luxury showrooms in Beverly Hills, Westlake, and Los Angeles. Known for representing the pinnacle of Ferrari craftsmanship and luxury, MAG looked to match their renowned reputation with operational excellence and customer engagement.

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Challenge: Luxury Processes, Stalled by Siloes

Despite MAG’s stellar reputation, their internal processes were fragmented, with each dealership operating in siloes. This lack of integration created significant challenges, including teams operating in isolation, which made data sharing across locations difficult. Executive dashboards relied on time-intensive manual data collation, delaying critical insights and hindering decision-making. Additionally, disconnected systems prevented proactive customer engagement, leading to missed opportunities for growth and innovation.

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Solution: A Unified Vision with Salesforce

SaltClick partnered with MAG to implement Salesforce Sales Cloud across all four dealerships, creating a unified system that seamlessly connected sales, marketing, finance, and service teams. Key features included:

• Comprehensive insights into every customer interaction, from lead generation to post-sale service.
• Integration with third-party sources (Cars.com, AutoTrader, Hemmings) and Ferrari’s manufacturer leads to ensure no opportunities were missed.
• Leveraging Marketing Cloud Account Engagement to create dynamic, targeted campaigns for lease retention and customer loyalty.
• CDK platform integration for capturing deal information, repair orders, and service appointments, enabling robust communication and personalized follow-ups.
• Unified dashboards providing instant access to KPIs, enabling data-driven decisions.

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Results at a Glance

SaltClick’s solution transformed MAG’s operations, delivering measurable outcomes:

• 50% Reduction in Reporting Time: Real-time analytics replaced manual processes, freeing up valuable time for strategic tasks.
• 30% Increase in Marketing Efficiency: Dynamic Salesforce Marketing Cloud Account Engagement campaigns drove higher engagement, improving customer retention and lead conversion rates.
• 25% Boost in Lead Capture: Third-party integrations ensured a seamless pipeline for high-value opportunities.
• Enhanced Collaboration: Unified systems empowered teams to work cohesively across locations.
• Improved Customer Satisfaction: Personalized communications and streamlined service appointments resulted in higher satisfaction scores and repeat customers.

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With SaltClick’s Salesforce implementation, MAG’s executive team now has the tools to make data-driven decisions at a glance. The integrated Customer 360 views ensure every team—from sales to service—delivers a personalized, seamless experience worthy of the Ferrari name. MAG’s transformation exemplifies how luxury sales can thrive with the right technology and partnerships.

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