Giant RV gains full visibility over its business with Salesforce

Giant RV, the largest volume RV dealer in California, faced a critical challenge: their outdated CRM system was set to be discontinued, and they needed a swift solution that wouldn’t compromise on the specialized needs of the RV industry.  With time running out and the complex requirements of RV sales, inventory management, and customer interactions to consider, Giant RV partnered with SaltClick, a trusted partner recommended by CDK Global for their automotive expertise and proven track record with Salesforce implementations.

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CHALLENGE

‍Giant RV’s existing CRM systems were not equipped to meet the unique demands of RV dealerships. The systems were inefficient, required extensive manual input, and involved duplicate efforts, lacking the flexibility to manage different RV makes and models. With the imminent sunset of their CRM, the pressure mounted as alternative solutions failed to address these specific needs. Giant RV sought a comprehensive solution that would:

1. Streamline operations
2. Improve customer interactions
3. Offer full visibility into their inventory management and sales process

And all of this had to be achieved without disrupting their business during the transition!

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SOLUTION

‍SaltClick harnessed the power of Salesforce to create a customized CRM system tailored specifically to the needs of Giant RV. By leveraging Salesforce’s adaptability and SaltClick’s expertise, they developed a system that integrated seamlessly with the company's operations. The new CRM provided a user-friendly interface, streamlined task management, and robust analytics, all of which had been missing from their previous systems. This solution not only addressed their immediate operational needs but also future-proofed the business by allowing for scalable growth and ongoing customization.

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Key features of the solution included:

• Full integration of sales, inventory, and customer data across multiple locations.
• A user-friendly interface that reduced manual input and duplication, making tasks faster and more efficient.
• Real-time analytics and insights, providing complete visibility into inventory performance and customer interactions.
• Customizable workflows to support the unique processes of RV sales and management.

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A SEAMLESS TRANSFORMATION

‍With SaltClick's Salesforce implementation, Giant RV saw rapid improvements across their four dealership locations. The new system streamlined sales processes, reduced manual work, and allowed for real-time inventory management. Training was fast, and staff quickly adopted the user-friendly interface, which gave them the tools they needed to manage leads, prioritize tasks, and enhance customer interactions. The tailored CRM also offered customizable workflows that empowered the sales team and provided management with actionable insights.

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RESULTS AT A GLANCE

• Reduced time spent on manual tasks, leading to faster operations.
• Enhanced customer interaction and data accuracy.
• Set a new industry benchmark for digital adoption.
• Full visibility and management across all locations.
• Quick training and minimal downtime during implementation.

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"SaltClick exceeded our expectations in every way. They gave us a detailed demo based on our specific needs and delivered on every promise in record time. The team was exceptional—professional, knowledgeable, and committed to our success. We’re thrilled with the results, and our partnership with SaltClick has transformed the way we do business. We’re excited to continue working together in the future."

– Michael Jacque, Corporate General Manager, Giant RV

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