Salesforce Experience Cloud for Sports

Sports organizations want to cater to their athletes and fans. Many have abundant data, but lack tools for creating personalized experiences. Others rely on traditional communication methods like emails that lack self-service options. Experience Cloud is changing all that by using the data already available in Salesforce's customer relationship management (CRM) platform. 

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What is Experience Cloud?

Experience Cloud, formerly known as Salesforce Community Cloud, is a part of Salesforce's suite of products. It's a digital experience platform (DXP). Companies, including sports organizations, can use it to create integrated websites, portals, forums, and mobile apps closely linked to their Salesforce data. In short, Salesforce Experience Cloud connects sports organizations with athletes, fans, and employees in a customized, branded online space.

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Key Features of Experience Cloud for Sports 

Customized digital experiences : You can create personalized and branded experiences for different user groups, such as your athletes, fans, and staff. 

Seamless connections: Experience Cloud is tightly integrated with your Salesforce CRM, allowing for real-time data access and updates.

Community engagement: Experience Cloud gives you tools for building forums, help centers, and other interactive spaces to engage with your athletes, fans, and employees. 

Anywhere, anytime access: Experience Cloud is mobile-responsive and accessible from desktops, laptops, tablets, and phones. If you’d like a mobile app, our team can convert your Experience Cloud site into an iOS or Android mobile app with Salesforce’s Mobile Publisher. 

‍Content management: Experience Cloud offers a powerful content management system (CMS). You can use it to create and manage content across different digital platforms.

Super customizable: Experience Cloud has extensive customization capabilities through Salesforce’s Lightning platform and other apps available on the Salesforce AppExchange.

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Salesforce Clouds Required to Use Experience Cloud

Salesforce CRM (Sales Cloud or Service Cloud): The foundational requirement for Experience Cloud is having Salesforce CRM, like Sales Cloud or Service Cloud. Because Experience Cloud pulls data from these systems to display and interact with users.

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Additional Salesforce Products (Optional): You can integrate other Salesforce products depending on your sports organization’s needs. For instance, connect Marketing Cloud to drive advanced automation and analytics. Integrate Einstein to see detailed data insights and predict future behaviors and trends. 

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While Experience Cloud can function with just the core Salesforce CRM (like Sales Cloud or Service Cloud), its true potential is reached with other Salesforce products and services. A holistic approach enables a more comprehensive and integrated experience across your sports organization. 

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Salesforce Experience Cloud Benefits for Sports 

• Enhanced engagement: Improved interaction with fans, athletes, and staff through personalized digital experiences.
• Centralized support hub: Create a one-stop platform for users to access resources, seek support, and communicate their needs.
• In-depth tracking: Monitor usage, inquiries, and engagement to gain a clearer understanding of user interactions. Use that knowledge to enhance your offerings and experiences.
• Seamless information sharing: Streamline coordination between departments to boost productivity and teamwork. 

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Get a Sports demo

Curious about how Experience Cloud can benefit your sports organization? 

Book a demo with us.