FlexFleet Rental’s Journey to Innovation and Growth with Salesforce

FlexFleet Rental, a leader in truck rentals, faced significant challenges in reducing costs, scaling capacity, and doubling its business without expanding headcount. Under the leadership of Chief Technology Officer, Parker Spendlove, the company partnered with SaltClick to transform its systems, streamline processes, and unlock the potential of Salesforce.

“Our company runs on analytics. With SaltClick, we’ve built a strong foundation that has completely transformed how we operate. The work we’ve done with them has made us 100% a different company than we were four years ago, and now we’re focused on growing and expanding even further.”  

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Problem: Outdated Systems and Inefficient Processes

FlexFleet was managing over 8,000 trucks across North America using sprawling spreadsheets and an underperforming ERP platform. These inefficiencies led to operational bottlenecks, data management issues, and lost trucks, limiting growth. Despite having Salesforce, the platform’s potential remained untapped, leaving critical functions like vehicle management and customer service reliant on manual processes.

“At the time I was brought on, we were managing 5,000 pickup trucks in spreadsheets. It was a free-for-all.”

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Solution: A Strategic Partnership with SaltClick

To address these challenges, Spendlove partnered with SaltClick to introduce the Fleet-Smart module, a Salesforce-powered Experience Cloud site designed for fleet managers. This replaced outdated technologies, integrating features like driver management, real-time speeding alerts, and vehicle telematics dashboards.

“SaltClick became an extension of our team. Their consultants brought innovative ideas and strategic insights that completely transformed how we operate.”

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Results: Transformative Impact Across the Organization

The collaboration improved customer satisfaction, reinforced loyalty and delivered outstanding results:

• 31% reduction in fleet damage expenses
• 22% increase in monthly customer portal logins as customers embraced the streamlined platform
• 7.5% decrease in daily speeding alerts, enhancing safety
• 20% adoption of driver management tools within three months

“Our customers find our processes cleaner and easier. Many have told us they wouldn’t consider renting from anyone else. The partnership also allowed FlexFleet to maintain cost efficiency by avoiding the need for a full-time development team.”

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Ready to Transform Your Business?

FlexFleet’s journey highlights the power of digital transformation through expert partnerships. Have questions or want to see similar solutions in action?

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