Breaking Barriers: How NAC Transformed Outdoor Recreation for All with Salesforce Experience Cloud

The National Ability Center (NAC), based in Park City and Moab, Utah, is a nonprofit organization dedicated to empowering individuals with disabilities by providing access to outdoor recreational activities. These activities include skiing, snowboarding, mountain biking, climbing, and rafting, with year-round programs serving participants from across the country. With a mission to create opportunities for individuals to experience outdoor adventure safely, NAC aims to foster independence and self-confidence for participants through adaptive sports.

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NAC's partnership with SaltClick originated from a shared connection with US Ski and Snowboard, where SaltClick had successfully developed a similar portal for managing sports data. Given SaltClick's proven expertise in Salesforce development and the positive feedback from US Ski and Snowboard, NAC decided to engage them to optimize their own technology stack.

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“The shared values and common purpose between our organizations have been the cornerstone of our successful collaboration. It’s a testament to the idea that with collaboration and shared vision, we can break barriers and create impactful and positive change.”

-Hannah Kuhnhausen, Sr. Manager of IT & Operational Excellence

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Challenge

As a nonprofit organization focused on outdoor recreation, NAC faced a significant challenge in adopting modern technology solutions. The organization's staff, who were passionate about the outdoors, were less enthusiastic about spending time on administrative tasks, which were becoming increasingly necessary as their operations expanded.

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NAC's reliance on outdated manual systems—such as paper forms and Excel spreadsheets—posed barriers in collecting and managing critical participant data. This included medical information and mobility details, which were essential to ensuring the safety and success of each participant’s experience. The fragmented data collection and record-keeping system made it difficult to access and track participant progress in real-time.

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Additionally, NAC served a diverse set of audiences, including participants, volunteers, and donors. They needed a flexible and scalable platform that could centralize the various streams of data while providing user-friendly access to all stakeholders, including their instructors.

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Solution

NAC partnered with SaltClick to implement Salesforce Experience Cloud to overcome operational challenges and enhance user experiences. The initiative began with a basic site for participants, enabling streamlined program browsing, registration, and payment. Recognizing the need for further improvements, NAC engaged SaltClick for in-depth UX research and custom development to optimize the platform.

• The initial Experience Cloud site simplified program discovery, registration, and payment for participants.
• A second site was developed to centralize participant data, inter-departmental communication, and progress tracking for instructors.
• By replacing disconnected systems, the new platform reduced administrative burdens and streamlined workflows.
• Consolidated tools and information enhanced functionality for both participants and instructors.

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Results at a Glance

The implementation of Salesforce Experience Cloud has significantly streamlined NAC's operations, resulting in the following outcomes:

• A unified platform keeps participant data updated, accessible, and actionable for instructors and staff.
• Participants can easily discover, register, and pay through one portal, while instructors use another to manage progress notes, track achievements, and share insights.
• The instructor portal ensures consistent progress tracking, improving participant development and safety.
• The system replaces manual processes, enabling NAC to focus on delivering exceptional adaptive sports experiences.

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The collaboration between NAC and SaltClick has transformed how the organization collects, manages, and utilizes data. By replacing outdated systems with a Salesforce-powered Experience Cloud solution, NAC has laid the foundation for data-driven programming and improved participant experiences. The streamlined instructor portal has brought about a shift in operational transparency, making it easier for managers to oversee and evaluate the effectiveness of their programs.

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Overall, NAC has modernized its operations and now benefits from a cohesive platform that enhances communication, reduces administrative complexity, and supports better decision-making through data-driven insights.

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Have questions? Want to see the solution we built for the National Ability Center? Contact us.